Facebook launching new Event app name “Facebook Local”. It will help you discover discover bars, restaurants, and nearby attractions. Facebook now rebranding it’s app as “Facebook local”. Launching today In the U.S. on iOS, and Android. Facebook local combines events and permanent places to a single search engine by Facebook’s 70 million business pages plus reviews and friend’s update.
On the Google Play app listing, the Facebook Local app is described to let users “keep up with what’s happening locally-wherever you are-whether you’re looking for something to do with friends this weekend or want to explore a new neighborhood.”
Users will be able to see the most recent activity, events, and places your friends are interacting with and updates from event hosts and Pages you follow. There’s also an interactive map and filter by time, category, location and more.
Recommendations are based on what’s popular with the user’s friends, where the user has been to in the past, the Pages the user likes, and Facebook’s curated Guides. Calendars can be imported, so that all plans can be seen in one place. Users will also be able to opt-in to get notifications about upcoming events, in case things change.
Facebook Local product manager Aditya Koolwal tells Techcrunch that the goal was to “Make it a lot easier to do certain kind of looks ups that are very common when making plans with friends.” Easier is key, considering Facebook Events never made it above #139 on the social networking app charts and SensorTower estimates it only got 100,000 downloads.
For now, he also tells Facebook Local won’t feature ads from businesses and events trying to stand out, but says “we’ll think about advertising way further down the line.”
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