Due to a number of significant events affecting the global economy, the notebook computer market is experiencing an uncertain future. Global notebook shipments are anticipated to decline year over year in both 2022 and 2023, according to a recent TrendForce analysis. Vietnam is becoming a more and more popular option for the relocation of equipment production as US brands adjust their supply chain strategies. Here are the details.
Notebook Computer Shipments for 1Q23 Are Projected Reach 10-Year Low
Global notebook shipments will reach about 186 million units in 2022, a 24.5% year-over-year decline, according to the most recent reports.
Global Notebook Computer Market Records. The outlook for the notebook computer market's performance in 2023 is still unclear, and total shipments are only anticipated to reach 171 million units, a 7.8% annual decline. A sharp decline in consumer electronics demand can be attributed to a number of significant events that have an impact on the world economy and politics.
The Lunar New Year holiday in 2023 will arrive earlier than usual, and notebook manufacturers are concerned that the ongoing COVID-19 outbreak in China will continue to play a significant role in the market after the holiday. Additionally, there are worries that component shortages brought on by a new round of the pandemic will have an impact on equipment shipments. As a result, it is anticipated that global notebook PC shipments will drop 9.5% quarter-over-quarter to 35.1 million units in the first quarter of 2023, which is the lowest level in ten years for results.
Major electronics brands have changed their supply chain strategies as a result of the U.S.- China trade dispute, which has heightened geopolitical tensions. US brands have been the most active in changing equipment production and locating alternative sources for component supply among these. Due to its geographic and demographic advantages, including a relatively young and low-cost workforce, Vietnam has grown in popularity as an option for relocation. To comply with a request from an American customer, Compal Wistron, Foxconn, and other ODM manufacturers have begun to construct notebook assembly lines in Vietnam. A US laptop manufacturer also set a goal of reducing its share of device shipments from China to 20% by 2027 and increasing it from 20% in 2023.